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MCM

MCM Routemaster

  • Introduction
  • Berlin
  • Hong Kong
The distinguished Modern Mobility Project was launched in commemoration of MCM's timeless commitment to travel and fantastical spirit of adventure. Launched in Berlin, the Modern Mobility Project endeavours to celebrate the evolution of cultural & iconic methods of transport in cosmopolitan destinations worldwide.  As Monogram-wrapped e-conceptualisations of MCM’s Cognac Visetos Luggage, these symbols of travel celebrate excellence in discovery & innovation
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In celebration of the one-time exclusive Backpack Satellite Store launch during Berlin Fashion Week 2011, MCM debuted the first phase in its illustrious Modern Mobility Project.  In association with the BGV (Berliner Verkehrsbetriebe), MCM collaborated with Germany’s official public transport company launching this exciting project for the first time
As a prelude to the official launch of MCM’s Hong Kong Entertainment Flagship Boutique, a series of ten iconic trams were monogrammed-wrapped as giant Cognac Visetos Luggage pieces. In a first-time collaboration with Hong Kong Tramways Limited, MCM celebrated the grand opening of its biggest Flagship Boutique worldwide to date, introducing the second phase of the Modern Mobility Project